Why distributors are important

His own Formulator customers. That being said, our experience indicates the aforementioned circumstance rarely exists. Therefore, when a semi-technical to highly technical product line is being offered to a set of targeted coatings or adhesives formulators, direct sales is usually the best tactic. Related Searches. Adhesives and Sealants. Related Knowledge Center. Vertical, Horizontal Or Lateral Which Way To Market? Cross Over The Bridge. The Best of Times, the Worst of Times.

Mentoring: a lost technique. New technology adoption: Part II. Do the paint, coatings, adhesives and sealants industries fall into the Adoption Life Cycle? The second of a two-part series. New Technology Adoption. The first of a two-part series. Maturity vs. Saturation: Part II. Analyzing strategic options for products in the mature portion of the product life cycle.

George N. Root III began writing professionally in By George N. Root III. Keys to a Successful Distribution Business. Administrative Savings The core business practice of a manufacturer is to make and package products. Customer Exposure One of the key functions of a distributor is to grow and administer a network of viable retail outlets.

Market Research Distributors deal with retail clients on a regular basis, and those retail clients sell to your end users. The NTEA provides excellent resources for finding new and well established companies looking to broaden their market. It's an excellent tool for researching opportunities for our company to expand our distributorship. For those companies whose products we currently distribute, the show brings us face to face with our suppliers. We can check out new product launches, see updates to existing technology, and meet with executives we wouldn't normally have an opportunity to meet with throughout the year.

It also allows us to meet with other industry professionals potentially looking to expand in our market. Make it happen! It doesn't matter if your company is big or small.

Becoming a distributor is an excellent first step in growing and expanding your business. It takes a lot of hard work and dedication, but we have found that the business relationships developed over the years are imperative to the growth of our company. It only takes one phone call, email or meeting to get the ball rolling. It's your opportunity to seize.